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About me

The Cow Shed Crail | Saorsa Photography

I am Jenni- flower lover, owner and designer at Fraoch Floral Design

I am a fourth-generation florist, and while I could have easily diversified and pursued a different career, my heart has always been drawn to flowers. My passion for both floral design and creativity runs deep, and it’s this love that continues to inspire and drive me every day.

 To me, flowers are transformative; they have the power to impress and evoke the senses. While there are many elements of your wedding day that can influence the overall tone or vibe, flowers, without a doubt, are the key component that brings everything together and creates a cohesive look.

My flower journey began at an early age when I spent countless days in our flower shop, which was a three-story treasure trove of beauty. It captivated and inspired my young mind, sparking a deep passion for florals.

I studied Floristry, Management, and Interior Design, further expanding my knowledge. When the opportunity arose, I decided to specialise in Wedding Floristry, allowing me to continue my family’s floral legacy and bring my unique vision to life. With over 20 years of experience in the wedding industry, I am fortunate to say that I love what I do!

In 2025, after 23 years of operating as Stucio & Waow, I decided it was time to rebrand and transform my existing business into Fraoch Floral Design.

Fraoch

Fraoch pronounced “frew-och” is the Gaelic word for heather.

Why Fraoch? I’ve selected the name Fraoch as its a symbol of beauty, elegance and nature, perfectly aligning with my passion for crafting floral designs.

Heather also evokes memories of my childhood. I fondly remember assisting my granddad as he selected the finest white heather for bouquets, which were presented annually to the Royal Family at the Braemar Gathering.

Lastly, I have a keen interest in genealogy, tracing my ancestral roots back to the Highlands and Islands of Scotland where the Gaelic language was prevalent and heather is plentiful.

Wedding Flower Service Options
Wedding Flower Service Options

Custom Wedding Flowers

Comprehensive wedding flower coordination. Every aspect is thoughtfully considered in this personalised planning service. It is often the details you share that can spark the ideas that form the basis for your wedding flowers. Maximising the potential of your wedding flowers and creating a cohesive look is a key element of the service I provide.

What to expect

In person or by phone consultations
custom quote with reference images
Friendly, knowledgeable guidance and support
Consistent and prompt communication at every step

Minimum spend £1000 (excluding set charges of delivery, set up or uplift).

Wedding Collections

Ideal for couples who want beautiful flowers but with an ordering process that is convenient and doesn’t require a consultation. With set price items you will know exactly what your expenditure is going to be.

The Calluna and Erica Wedding Collections include a selection of pre-designed wedding florals available at a fixed price per item. My curated online floral collections can be customised to match your preferred colour scheme. Each design features seasonal flowers and foliage, handpicked for their beauty.

Minimum spend £750

calluna-collection

THE SPARK
THAT IGNITES CREATIVITY

With over twenty years of experience in wedding floristry design, it’s the little details and ideas you share that help transform your wedding flower dreams into reality.

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